Thursday, September 21, 2006

iPod vs Zune: Price War?

This morning, Microsoft announced the launching of their new product, "Zune". The Zune is Microsoft's answer to Apple's iPod.
Image courtesy of Engadget.com

Noticeably absent in Microsoft's release statement was the price of this new device. However, it turns out that Walmart already leaked the price of the Zune earlier this week. According to a reader of Engadget, the Zune product page on Walmart.com had the price listed at $284. The pricing info has since been removed from Walmart's Zune product page, but as of yesterday evening it was still available in the MP3 player category listing of Walmart.com!

Speculation in the techie world is that the Zune's price being concealed by Microsoft has everything to do with Apple's surprise announcement on this past Tuesday that the 30GB iPod, which was originally priced at $299, has been lowered to $249. A 17% price drop on an already big-selling item is not too shabby!

Your move, Microsoft.

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