Many of Q100's black listeners were calling in for much of the morning on Tuesday wanting an update on how Unity Night at the Lotus Lounge turned out. This suggests to me that the many of the blacks that listen to Q100 were as hopeful as Bert was that the evening would be a success. Following is the recap of the evening per Bert:
[The line to get into the Lotus Lounge on Unity Night was literally wrapped around the building, even snaking into a nearby parking garage. 10 times the expected number of people showed up! (I thought to myself, "Yay! This must have made Bert pretty happy.") However, Bert went on to say that 95% of the people that showed up were black. He even went on to say that the whites that actually did show up were mostly affiliated either with Q100 or with the Lotus Lounge management.]
Needless to say, Bert was severely let down by the white listeners not showing up. There have been theories put forth by the Q100 DJs along with the Q100 listening audience. Let's evaluate some of them and draw a conclusion if possible:
Theory #1 - V103 DJs Frank and Wanda told their listeners that the party started at 7pm, instead of 9pm; 9pm was the official opening time given to the Q100 DJs and listeners by Lotus Lounge management.
** Plausibility: 30% Bert mentioned last week that Frank joked about CP time (Colored-People Time) being a factor in what time he would need to tell the V103 listeners that the party started. He raised a good point that if he were to tell his listeners that the party started at 9pm (which was the official time), the V103 listeners wouldn't show up until midnight! Some of the white Q100 listeners even called in to point out that they showed up at the Lotus Lounge by 9pm, and the line was already wrapped around the building, so they just kept driving. Some even said that Lotus Lounge officials told them as they parked their cars that there could be a wait as long as 2 hours to get in, so they hopped back into their cars and took off. I give the plausibility of this theory a 3 out of 10; most clubs that draw mostly white patrons don't have lines that are very long at all, so I can see how whites would be turned off by the line., especially if there were no other whites in the line. However, I seriously doubt that enough black club-goers were already in line by 8:30-9pm to cause the line to be long enough to turn away white club-goers.
Theory #2 - Whites, in general, do not take off work for the MLK holiday, and thus, did not want to be out partying on a work night.
** Plausibility: 50% I feel that the chances of this theory being a factor in the abysmal white turnout are higher than the first theory, although, I'm still not buying this as the determining factor. I have tons of both white and black friends and acquaintances. One thing about white people has always intrigued me: their ability to be out until dawn, and still make it to work early/on time the next morning. I even noticed this as a student at UGA. Most of my black friends (myself included) couldn't party all night and expect to be seen anywhere before noon the next day. That's why I give this a 5 out of 10 plausibility score.
Theory #3 - Whites, in general, are afraid of being in a social environment with a large number of blacks AKA "The Bert Theory"
** Plausibility: 85% Now, my friends, we're cooking with oil. We don't need very much evidential support for this one do we? Just look at the facts. As Jeff Dauhler of Q100 pointed out a few days ago, whites don't go looking for black clubs to party at on a regular basis. The same can be said of blacks. People tend to migrate toward what's familiar to them and what makes them comfortable. In addition to that, let's look back at what happened in the mid-90's when blacks started migrating toward Buckhead to party and hangout in big numbers. I hate to point this out, but the rate of violence, including death, increased to a large degree. Every instance of shootings that made the headlines was involving black party-goers. If you go to a particular area regularly to party and hangout for years without incident, and all of a sudden after a certain group of people begin showing up in huge numbers (which contributes to the rate of crime in the aforementioned particular area) wouldn't that spurn your interest in being around this certain group of people in such a social setting? Tami says "Yes" on all counts.
What's going on, indeed, Shirley Franklin?
I must admit that I admire Bert Weiss for coming up with this idea in the first place. His intentions were positive, albeit naive. Bert has lots of black friends that he socializes with on a regular basis. Bert has gone to black clubs and events and has had no problems. He seems like a great guy, who just wanted to show a large group of people what they were missing. Bert says that he feels too emotional about his disappointment over the turnout to continue theorizing for now. He mentioned that Q100 could resume discussion about it a couple of weeks from now. He plans to confer with Frank and Wanda to find out their opinion on trying this event again in the future. I'm really looking forward to hearing Frank and Wanda's opinion on how things turned out; that's the only thing missing from this equation. Too bad I can't stomach V103 for more than a few minutes at a time.